Posts Tagged ‘video marketing’

Using The Video Marketing Trend To Launch Your Business Ahead Of The Competition

Thursday, August 19th, 2010

If you’re looking for a new promotional strategy to help build your online business, video marketing may be the answer. A large extent of companies have been using video marketing and have noted a significant increase in their revenue. A lot of first time marketers have also used this technique in starting their own online business, and discovered just how effective it can be. However, bear in mind that all companies possess their own unique market strategies, so a method that works for one person may very well fail on you. Therefore, before you jump into video marketing heads on, you have to determine whether your business is suitable for this type of promotion or not. We will now delve into video marketing to provide a quick primer in the pros and cons, and to determine whether this is a potential profit enhancer for your company.

A positive distinction enjoyed by video marketing strategies is that such pieces have the potential to gain broad, popular exposure. Surely you’ve heard of videos that went viral and received thousands of hits simply because some people liked it. This is a perfect example of the power of word of mouth. If you create a video that is unique, interesting, and still about your product, people are going to post it on their social networking sites so their friends can see it, too. These communities are jam packed with users all the time. Your site traffic will rapidly increase as your video undergoes the viral effect. Being free of charge, and offering giant exposure, is what makes viral marketing perfect. Folks who have enjoyed the product’s video pieces will effectively do the sales work by passing the message onto legions of others. This is the most effective method for utilizing the video medium and experience enduring positive effects. Dell, Pepsi, and Coke have used this same type of marketing, and released videos that could go viral. But it’s not just the big companies; even the small businesses are realizing this. Therefore, if the goal is to secure attention on a global scale, it must be engaging enough to be irresistible to potential viewers.

Getting top search engine ranking with video marketing is easier when compared to other types of content. This is a rather apparent benefit to derive once you produce your own videos and use them for marketing. The main reason is “Universal Search,” which is a brand new feature that Google has recently introduced to the Internet.

Universal search includes video content in search results stemming from user inquiries to the site. One example would be if you typed “Ferrari” and search for it in Google, what comes up on Google’s first page will be the video listings for the Ferrari sports car. Otherwise, there aren’t very many online advocates who are making use of videos the way they could to bolster their ranking to the first results page. This serves as an incredible benefit for you since you’ll be able to produce your own content in video form, thus seceding from the competitive crowd.

To round this article up, video marketing is definitely the marketing method for the years ahead. In addition, you learn to use it effectively, you will have targeted traffic coming to your site, or blog, on a regular basis! But keep in mind that in order to maintain the momentum, you have to keep on churning out new, helpful videos that will leave your target market wanting for more. There’s a thousand ways you can use web video marketing to help the growth of your affiliate marketing business.