Posts Tagged ‘learn ppc’

Pay Per Click Advertising Success – How To Get It

Sunday, November 14th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. There’s a good chance all marketers think about doing it when they’re thinking of how they can make more money. PPC advertising has an aura of mystery and fascination about it because there are so many stories around the net.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. What’s a marketer to do, and how is it possible to know if you and PPC are right for each other? How can you find success with PPC even when others have failed? Let’s talk about how you can do this in a manner that will help you succeed, rather than fail.

The smarter marketers use PPC to help with testing the degree of success with SEO efforts. What you’ll do is use PPC to verify keywords and phrases for viability in your chosen market. So what you’ll want to do is take your successful PPC keywords and then just apply them to other marketing areas. Of course the opposite is true, any kewords or phrases that do not convert well in PPC, then you’ll know to avoid using them in other monetizing areas of your marketing.

Always make sure you’re using both plural and singular terms in your campaigns. The plural keywords often can be very good, profitable, to use; so be sure to check those and test them. For that matter, you also need to make sure to focus on the proper form of the word when you use it. Don’t use plural forms that are not appropriate. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. All experienced PPC marketers know that their ads are the first impression people get about their business, and you know what first impressions are like – it must be a good one.

It’s imperative that you perform excellent research on your niche market and your chosen keywords. Remember you want to attract people who will benefit from your product and who are looking for it. There is only one way to achieve that and that is through correct and proper research. Advertising in complimentary markets can be very successful—if you know what you are doing. Do your researches before you start a campaign because if you don’t, you could waste a lot of money!

Succeeding with PPC advertising doesn’t need to be painful. You will, however, need to work at it and give it the attention it deserves. Do not allow yourself to feel rushed into getting a campaign going. Those are the ones who end-up losing money and feeling like it’s no good. You can do well and make good money if you remember these tips and always keep learning. You can accomplish whatever goals you desire, you just have to decide on it and put your mind to the tasks. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

Pay Per Click Advertising – Do You Make These Mistakes?

Tuesday, October 12th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. It is something that many people consider when they are looking for ways to boost their online income. Unfortunately, for many, PPC remains a largely mysterious form of advertising.

It seems like a good idea but there are so many reports about it being expensive and not having much success. How do you know if it is right for you? How do you think you can succeed with PPC while others have failed so miserably? We’d like to share how you can get started in a way that will help you find success.

Few marketers do this, but it’s very good to employ PPC as a way to test the quality of their SEO marketing. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. If you find that you have a lot of pay per click success when you focus on certain keywords, you should consider applying those keywords to the rest of your internet marketing projects in that niche. Of course the opposite is true, any kewords or phrases that do not convert well in PPC, then you’ll know to avoid using them in other monetizing areas of your marketing.

Always make sure you’re using both plural and singular terms in your campaigns. Be sure to test your campaigns for keyword plural forms because they can perform very well for you. Always make sure you are correctly using your keywords and words in your ad text. Don’t use plural forms that are not appropriate. Doing that will get people to look at your advertisements but they will be looking at them and wonder about you. Ads that are not written well, or contain inappropriate words, tend to almost never get clicked on.

It’s imperative that you perform excellent research on your niche market and your chosen keywords. Remember you want to attract people who will benefit from your product and who are looking for it. Doing your research will ensure that you do not waste money advertising in a niche that is not profitable or compatible with your product or services’ niche. A lot of the more experienced marketers will advertise to other markets related to their product, but that’s really best left to when you’re more experienced. So to say it again, be darn sure you get your research right before you ever begin, that way you chances of needlessly losing money are greatly diminished.

There’s no good reason to have a hard time with PPC or succeeding with it. But make no mistake, it takes time, work, and effort to create a winning campaign. You don’t want to rush into advertising. People who rush are the ones who have negative experiences. The learning never stops, really, so remember this article and be smart about what you do, and you’ll make your campaigns convert into good money. Just keep in mind that it’s always up to you, but this is something you can accomplish. If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.